HomeHealthL'Oreal Preference 10.1 Very Light Ash Blonde Long-Lasting Luminous Permanent Hair Colour
Loreal L'Oreal Preference 10.1 Very Light Ash Blonde Long-Lasting Luminous Permanent Hair Colour
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Loreal L'Oreal Preference 10.1 Very Light Ash Blonde Long-Lasting Luminous Permanent Hair Colour

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Best price so far: £12.99 at Boots on 6 Sept 2026

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About this product

Product details Preference 10.1 Very Light Ash Blonde: Long-lasting, luminous permanent hair colour. Introducing Permanent Colour Preference by L'Oreal Paris! Benefits of Preference by L'Oreal Paris Up to 9 weeks of fade-defying colour Multidimensional Colour and High-Impact Shine New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. Up to 5x more nourished hair Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x caring colourant crme, 1x developer crme, 1x conditioner, 1x User guide & pair of protective gloves. What makes it special? FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine. Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades. Instrumental Test. Key Benefits. Anti-Brass Mask enriched with purple dyes to neutralise yellow undertones. Up to 6 weeks of anti-brassiness care. Up to 8 weeks of fade-defying colourMultidimensional Colour and High-Impact Shine. How to use STEP 1 BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly. Hazards and Cautions Safety instructions: hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase your risk of allergy. Do not colour your hair if: you have a rash on your face or sensitive, irritated and damaged scalp, you have ever experienced any reaction after colouring your hair, you have experienced a reaction to a temporary black henna tattoo in the past. Ignoring an allergy can be life-threatening. You must conduct an allergy alert test 48 hours before each time you colour even if you have already used colouring products before. So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet). In case of any reaction or when in doubt consult a doctor before using any hair colour product. Developer contains hydrogen peroxide, hair colourant contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia. Wear the gloves supplied in the box, avoid contact with eyes, do not use to dye eyelashes or eyebrows, rinse the eyes immediately and thoroughly if the product comes into contact with them, rinse hair well after application, wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair, do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children. Follow the instruction leaflet. Please refer to the ingredients on the bottom of the pack.

Description sourced from awin

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