Loreal L'Oreal Paris Preference 7.0 Blonde, Rich Luminous Fade-Defying Permanent Colour
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Price history
Best price so far: £12.99 at Boots on 6 Sept 2026
It's at the cheapest we've seen in 90 days.
About this product
Product details L'Oral Paris Preference 7.0 Blonde, Rich Luminous Fade-Defying Permanent Colour. Are you looking for long-lasting beautiful colour? Try L'Oral Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors. Key Benefits. Rich Luminous Fade-Defying Hair Colour. Up to 9 Weeks of Colour Longevity and Intense Shine. Up to 100% Grey Coverage. Up to 90% Less Breakage. Premium Colouration Experience with High Shine Serum, Vitamin E and UV Filters. Suitable for All Hair Types & Textures. How to use STEP 1 BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly. Hazards and Cautions Safety instructions: hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase your risk of allergy. Do not colour your hair if: you have a rash on your face or sensitive, irritated and damaged scalp, you have ever experienced any reaction after colouring your hair, you have experienced a reaction to a temporary black henna tattoo in the past. Ignoring an allergy can be life-threatening. You must conduct an allergy alert test 48 hours before each time you colour even if you have already used colouring products before. So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet). In case of any reaction or when in doubt consult a doctor before using any hair colour product. Developer contains hydrogen peroxide, hair colourant contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia. Wear the gloves supplied in the box, avoid contact with eyes, do not use to dye eyelashes or eyebrows, rinse the eyes immediately and thoroughly if the product comes into contact with them, rinse hair well after application, wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair, do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children. Follow the instruction leaflet. Please refer to the ingredients on the bottom of the pack.