Loreal L'Oreal Paris Preference 4.15 Intense Deep Brown, Rich Luminous Fade-Defying Permanent Colour
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Price history
Best price so far: £12.99 at Boots on 6 Sept 2026
It's at the cheapest we've seen in 90 days.
About this product
Product details L'Oral Paris Preference 4.15 Intense Deep Brown, Rich Luminous Fade-Defying Permanent Colour. Are you looking for long-lasting beautiful colour? Try L'Oral Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed:1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour.2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage.3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors. Key Benefits. Rich Luminous Fade-Defying Hair Colour. Up to 9 Weeks of Colour Longevity and Intense Shine. Up to 100% Grey Coverage. Up to 90% Less Breakage. Premium Colouration Experience with High Shine Serum, Vitamin E and UV Filters. Suitable for All Hair Types & Textures. How to use Its simple! Familiarise yourself by reading the instructions and conduct a patch test 48h before use. Follow these 3 easy steps:1) Use gloves and pour colouring into developer bottle and shake to mix.2) Apply colour and leave on for the recommended time.3) Rinse out and follow with Shine-Protect Conditioner to help preserve day 1 colour & shine. Hazards and Cautions Safety instructions: hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase your risk of allergy. Do not colour your hair if: you have a rash on your face or sensitive, irritated and damaged scalp, you have ever experienced any reaction after colouring your hair, you have experienced a reaction to a temporary black henna tattoo in the past. Ignoring an allergy can be life-threatening. You must conduct an allergy alert test 48 hours before each time you colour even if you have already used colouring products before. So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet). In case of any reaction or when in doubt consult a doctor before using any hair colour product. Developer contains hydrogen peroxide, hair colourant contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia. Wear the gloves supplied in the box, avoid contact with eyes, do not use to dye eyelashes or eyebrows, rinse the eyes immediately and thoroughly if the product comes into contact with them, rinse hair well after application, wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair, do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children. Follow the instruction leaflet. Please refer to the ingredients on the bottom of the pack.