Loreal L'Oreal Excellence Créme 5.3 Golden Brown: 100% Grey, Nourished Shine, For Rich Vibrant Results
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Price history
Best price so far: £12.99 at Boots on 5 Sept 2026
It's at the cheapest we've seen in 90 days.
About this product
Product details Excellence Crme 5.3 Golden Brown: 100% Grey, nourished shine, for rich vibrant results. Tired of greys and looking for a caring at-home hair dye to refresh your cool colour? Introducing new L'Oral Paris Excellence Cool Crme, a permanent at-home colour solution featuring advanced Purple Technology and enriched with Hyaluronic Acid. This innovative formula not only provides up to 100% grey coverage but also actively neutralizes unwanted yellow and orange undertones, thanks to its specialized purple shampoo and mask, ensuring a lasting cool tone. Beyond exceptional colour, it delivers up to 5 times more nourished hair, with the Hyaluronic Acid infusing vital moisture. The comprehensive Triple Care Colour Ritual includes a Protective Cool Colouring Crme that shields and nourishes as it colours, a gentle p. H Purple Shampoo, infused with Hyaluronic Acid, to delicately cleanse the scalp and hair, and an Anti-Brassiness Purple Mask, also enriched with Hyaluronic Acid, that seals cuticles for supple, cool-toned hair. Its non-drip crme formula ensures easy application, making it suitable for all hair types. Each box contains all necessary components for a complete at-home colouring experience. Always remember to read instructions thoroughly and perform a patch test 48 hours before use. (Instrumental Test).Key Benefits. Permanent at-home colour now enriched with Hyaluronic Acid. Visibly better hair quality vs before colouring Up to 100% Grey CoverageUp to 10x more nourished hairUp to 2x shinier hair How to use Directions hair dye: refer to leaflet in the pack. Always check the colour result on pack depending on current hair colour. Follow the instruction leaflet and read the safety information. Be colour safe, always patch test 48 hours before use. Hazards and Cautions SAFETY INSTRUCTIONS HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS Read and follow instructions. This product is not intended for use on persons under the age of 16. TEMPORARY BLACK HENNA TATTOOS MAY INCREASE YOUR RISK OF ALLERGY. Do not colour your hair if: you have a rash on your face or sensitive, irritated and damaged scalp you have ever experienced any reaction after colouring your hair you have experienced a reaction to a temporary black henna tattoo in the past IGNORING AN ALLERGY CAN BE LIFE-THREATENING. You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour even if you have already used colouring products before. So remember to buy the product 48 hours in advance. (Read and follow the instruction leaflet). In case of any reaction or when in doubt consult a doctor before using any hair colour product. Developer contains hydrogen peroxide Hair colourantcontains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, ammonia Wear the gloves supplied in the box. Avoid contact with eyes. Do not use to dye eyelashes or eyebrows. Rinse the eyes immediately and thoroughly if the product comes into contact with them. Rinse hair well after application. Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. c Do not use if your hair has been coloured with henna or with a progressive hair colourant Keep out of reach of children. FOLLOW THE INSTRUCTION LEAFLET Please refer to the ingredients on the bottom of the pack.